We’re going to take you step-by-step down the exciting road of do’s and don’ts of starting a successful online tee shirt business. Let’s get it to it!

There are several critical elements to starting a successful tee shirt business. We’ve tried, failed, and succeeded with all of these so we’re going to help you take a short cut. Pay attention closely.

Niche: So you’ve got a great idea for a tee shirt, who are you going to sell it to? If you’re trying to sell comedy tees to a bunch of grumpy old curmudgeons, you’re going to be sitting on an empty bank account. You gotta find the right audience for you ideas and products.

Art Work: Making sure your artwork is top quality should be your top priority.

Quality: Using Fallen Arrows to make your tee shirts ensures that you’re going to have the raddest tee shirts on the planet. However, your print files and the garments you choose to print on need to be equally as radical.

Brand: You are your brand! Are you lame, boring, and kinda whatever? Who wants to buy that tee shirt? You need to bring the noise when creating the pillars of your brand. Don’t be a stick in the mud, dude.

Niche

Standing out among the crowd of grazing sheep, it’s important for a new tee shirt wolf like you to choose an audience that you’re familiar with. For instance, if you’re making shirts focused on wolves, maybe just choose one type. Are you going to make tee shirts paying homage to the direwolves of House Stark or catering to an audience that prefers the fairytale wolf that will huff and puff and blow your house down? We know it’s a tough decision, but you gotta pick your pack!

Artwork

Making killer designs can be tricky since there’s nothing new under the sun, but it’s imperative that you’re not ripping images off of the internet and calling it your brand. Your designs should be unique, relatable to your audience, and also meet these art file requirements.

Quality

Once you start telling your customers about how awesome your Wolfenstein 3D themed tee shirts are, you have to make sure that you deliver that same level of awesomeness to back it up. We believe that quality artwork is priority number 1 (see above). Equally important is choosing a garment that stands up to the level of quality that leaves your customer foaming at the mouth for more.

We’ve picked out some quality garments that are going to have your customers howling at the moon.

Brand

Your brand brings it all together. It’s the culmination of your niche, artwork, and quality. It’s kinda like Voltron with tee shirts.

Fallen Arrows offers the highest quality direct-to-garment digital printing. We also offer some heat transfer decorating options, and even though we don’t offer screen printing, we’re going to cover it to make sure you that you’re informed about all of your options.

Heat Transfer

At Fallen Arrows we can provide one color vinyl cut transfer designs or the more sophisticated plastisol transfers. The advantage of using plastisol transfers is that you can stockpile your designs without actually imprinting your garments and roll them out when the orders start rolling in.

Heat transfer is also a decorating method that you can learn and execute on your own. However, it is time and labor intensive.

Screen Printing

Screen printing is legit. It’s a great option for decorating tee shirts. We have buddies over at Danger Press to help you out if you choose this route. Screen printing requires additional time and setup for designs with multiple colors and variations. It’s a great cost effective option for bulk printing, but issues can arise with complex designs and you’re going to pay for every color that you add to your design.

Direct-to-Garment

DTG is our expertise. DTG is to Fallen Arrows what the Rolling Stones are to Rock n’ Roll. DTG technology allows us to print with an industrial strength-inkjet printer directly onto your garment with no setup fees. We guarantee that when you print DTG that you will always get what you want. Trust us. You won’t be saying, I can’t get no satisfaction.

The only disadvantage is the lack of volume discounts. She’s a rainbow, but costs.

Okay! You’ve chosen your audience, your artwork is good to go, and you’ve picked a printing option. You’re now ready to set up shop with Fallen Arrows!

Fill out the submission form below to get the ball rolling today!

We’ll get back to you ASAP. In the meantime, take a look at some of our additional swag to enhance your brand.